Literally "delusion." Sikh theology explains that everything in this world should be regarded as transitory, and that the only eternal reality is Waheguru. A person affected by maya is described, in the Sikh scripture, as suffering from the delusion of believing that those things which are fleeting and impermanent are worth pursuing. A person attached to maya cannot attain the goal of a true Sikh which is to escape the cycle of life, death, and rebirth. A Sikh strives to avoid rebirth through the loving worship of God and a life of honest work and service to others.